In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.
In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.
Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Interpret primary and secondary data applying principles of currency, relevance, authority, accuracy and purpose.
Design and execute a marketing or social research project to provide recommendations and actionable insights.
Manage research projects with due consideration to budget, schedule, quality, scope, ethics, and data governance.
Prepare a variety of effective social and marketing research documents and deliverables using knowledge translation and mobilization practices.
Communicate results of research using effective and engaging written, oral, visual and multi-media modes, that are appropriate for diverse audience needs.
Respond to the evolving sensibilities/concepts of equity, diversity and cultural sensitivity in conducting research.
Mitigate risk by the detection of bias in research design and processes.
Collect data using varied robust, effective and appropriate quantitative and qualitative research methods.
Organize and analyze primary and secondary data using industry standard software tools.
Conduct research projects in accordance with legal, ethical and professional standards.
Develop a career ready profile through goal-setting, on-going professional learning and industry exposure.
Evaluate research evidence and findings for the identification of assumptions, soundness of logic and the veracity of claims.
Select and synthesize academic, trade, business, institutional, governmental, or non-governmental resources for appropriate research purposes.
Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.
Is our program right for you? You should be detail-oriented, enjoy doing research, and have good communications skills. You care about accuracy and you enjoy thinking critically and analytically and then explaining what you have learned to others.
I enrolled in the Humber Research Analysts Post-Grad Program looking for a career change and in less than a year I was working in the research field. The program helped me by connecting me with industry professionals and providing me with the necessary skills needed to land a job in market research. The course gave me the chance to put my knowledge and skills into practice with an internship placement which ultimately lead me to a job. It's amazing how in a year so much has changed and I've been able to kick-start my career in this industry!
This program really works! With research courses comparable to those at a master's degree level, strong industry connections, and outstanding guest speakers, the program justified - and exceeded by far - all my expectations.
Research Analyst Entrance Scholarship
A Scholarship is presented to a student who has demonstrated academic proficiency (minimum of 80 per cent average) and involvement in extracurricular activities that clearly indicate a commitment to their community as selected by the scholarship committee. In addition, two reference (education, employment and/or community) letters are to be included in the submission package, these reference letters must explain the recipient's commitment to their studies, their academic and/or career goals and their focus on giving back to others. These aspects have also been addressed by the recipient through the submission of a letter addressed to the selection committee (1-2 pages in length), where they also indicate how this scholarship will enable them to succeed in their studies.
Excellence in Social Research
This annual award is presented to a graduate of the Research Analyst Graduate Certificate Program who has demonstrated a strong commitment to social issues as well as exceptional skills in social research while maintaining an 80% average of higher.
Academic Excellence Award in Research
This annual award is presented to the graduate of the Research Analyst Graduate Certificate Program who has achieved the highest overall average.
Research Analyst Award of Merit
This annual research award is designed to recognize an exemplary research project produced by an individual or group in partial fulfillment of the requirements of RAP 511: Research Seminar. The research project authors will have demonstrated a mastery of research design, qualitative and/or quantitative data acquisition and analysis, as well as presentation skills.
Graduates of this program may find employment as analysts, community and social development officers, consumer advisers, economic policy researchers, education policy researchers, health and social policy development officers, health policy researchers, housing policy analysts, market and marketing researchers, program officers, research consultants, and social survey researchers.
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Watch the video to see how Humber's Research Analyst program helped Lisa Fisher find the job she loves.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.