In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.
In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.
Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies, new research technologies for data collection, analysis, presentation, proposal writing, research entrepreneurship, project management, and program evaluation.
Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Retrieve, process, and present market research information and findings using current online and stand-alone information technology tools.
Interpret qualitative and quantitative research through the analysis and presentation of empirical data to meet the needs and objectives of the client.
Ensure that all analysis of numerical and text data is consistent with the appropriate principles of descriptive statistics and techniques of statistical inference.
Design and implement research projects for international and domestic populations with varied cultural and linguistic demographic profiles.
Design and implement research projects that address the unique characteristics of public, private or not-for-profit organizations.
Prepare applications for the research ethical review board in an effective manner.
Complete all work in accordance with ethical, legislative, and professional requirements and standards.
Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.
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Excellence in Social Research
This annual award is presented to a graduate of the Research Analyst Postgraduate Program who has demonstrated a strong commitment to social issues as well as exceptional skills in social research while maintaining an 80% average of higher.
Academic Excellence Award in Research
This annual award is presented to the graduate of the Research Analyst Postgraduate Program who has achieved the highest overall average.
Research Analyst Award of Merit
This annual research award is designed to recognize an exemplary research project produced by an individual or group in partial fulfillment of the requirements of RAP 511: Research Seminar. The research project authors will have demonstrated a mastery of research design, qualitative and/or quantitative data acquisition and analysis, as well as presentation skills.
Research Analyst Entrance Scholarship
A Scholarship is presented to a student who has demonstrated academic proficiency (minimum of 80 per cent average) and involvement in extracurricular activities that clearly indicate a commitment to their community as selected by the scholarship committee. In addition, two reference (education, employment and/or community) letters are to be included in the submission package, these reference letters must explain the recipients commitment to their studies, their academic and/or career goals and their focus on giving back to others. These aspects have also been addressed by the recipient through the submission of a letter addressed to the selection committee (1-2 pages in length), where they also indicate how this scholarship will enable them to succeed in their studies.
Is our program right for you? You should be detail-oriented, enjoy doing research, and have good communications skills. You care about accuracy and you enjoy thinking critically and analytically and then explaining what you have learned to others.
This program really works! With research courses comparable to those at a master's degree level, strong industry connections, and outstanding guest speakers, the program justified - and exceeded by far- all my expectations. – V.T.
I enrolled in the Humber Research Analysts Post-Grad Program looking for a career change and in less than a year I was working in the research field. The program helped me by connecting me with industry professionals and providing me with the necessary skills needed to land a job in market research. The course gave me the chance to put my knowledge and skills into practice with an internship placement which ultimately lead me to a job. It's amazing how in a year so much has changed and I've been able to kick-start my career in this industry! – N.P.
Graduates of this program may find employment as analysts, community and social development officers, consumer advisers, economic policy researchers, education policy researchers, health and social policy development officers, health policy researchers, housing policy analysts, market and marketing researchers, program officers, research consultants, and social survey researchers.
Marketing Research and Intelligence Association (MRIA)
This program is recognized by the Marketing Research and Intelligence Association (MRIA) as being an official postgraduate program designate. This enables graduates of the program to take advantage of Pathway 1 to the Certified Marketing Research Professional (CMRP) designation.
Note: The requirements for licensure are determined by the granting body, which is independent from Humber College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.
Jennifer Fortune PhD.
Dr. Fortune’s research experience includes theoretical and applied topics in health, education, personal finance, moral judgment and cross-cultural issues. Dr. Fortune holds a Bachelor's degree in Psychology and a Master's degree in Applied Social Psychology from the University of Guelph, and a Ph.D. in Psychology from the University of Toronto, with a specialty in Social, Personality and Abnormal Psychology. She currently teaches courses in Data and Spreadsheet Management, Quantitative Research Methods and Psychology in the Department of Liberal Studies at Humber College.
Josephine Mazzuca Ph.D.
Dr. Mazzuca is a researcher with 20 years experience currently teaching courses in Social Research Methods, Qualitative Research Methods and Sociology in the Department of Liberal Studies at Humber College.
She held the position of Senior Researcher with The Gallup Organization for 7 years. In this capacity she was responsible for the Canadian Gallup Poll, as well as, managing client projects for large organizations such as, The Hospital for Sick Children and Air Canada. Dr. Mazzuca has also applied her research expertise to the non-profit sector, conducting studies in the areas of domestic violence and child welfare, as well as program evaluations for social agencies. She completed her graduate work at the Ontario Institute for Studies in Education/University of Toronto (OISE/UT) in the department of Sociology and Equity Studies with a focus on qualitative research methods.
Mary Takacs Ph.D.
Dr. Takacs holds a Bachelor's degree in philosophy and English literature from the University of Guelph, a Master's degree in philosophy from the University of Western Ontario, and a Ph.D. in philosophy from York University, with a specialty in phenomenology. She also has experience in teaching market and social research for the purpose of business plan development as part of the city of Toronto's economic development initiative, enterprise Toronto's Small Business Series. This series provides tutelage in management and leadership skills, funding information, and guidance in prudent decision-making for small businesses owners and entrepreneurs.
Additionally, Mary has been employed as a research analyst for a business consultancy; in that capacity, she analyzed, evaluated, synopsized, and presented research for projects of international scope, in the entertainment/cultural and transportation sectors.
Mary's academic areas of expertise -- philosophy, business ethics, and humanities -- will help develop students' critical thinking skills, sharpen their investigative skills, and broaden their communications and creative palette, all within the context of standard, and cutting-edge, research management theory and practice. Students will then be competitively positioned for research analyst opportunities.
Program Advisory Committee Members
Usha Srinivasan, Vice President, Learning & Insights, MaRS Discovery District
John Ariyo, Manager, Community Initiatives, City of Hamilton
John Crockett, VP, Digital Innovation and Data Management, Environics Research Group
Michelle Keast, Director, Centre of Research, Policy & Program Development, The John Howard Society
Alexandra MacFarlane, Senior Researcher, Higher Education Quality Council of Ontario
David Attard, Vice President, Operations at The Logit Group
Mike Mohammed, Senior Manager, Strategic Insights (English Canada Radio & Local TV), Bell Media
Maria Yau, Research Co-ordinator, Research & Information Services, Toronto District School Board
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.