The Influence of Social Media Influencers on Consumer Purchasing Behavior in the Canadian Market
Team Members
Yatin Batra, Jitin Singh Gautam
Abstract
This study focuses on comprehensively exploring the impact of social media influencers on consumer purchasing behavior within the Canadian market. Emphasizing the intricate relationship between influencers and buyer decisions, the research aims to understand the factors influencing influencer effectiveness across diverse regions and demographics in Canada. As social media continues to dominate communication channels, influencers play a pivotal role in connecting brands with consumers. The investigation delves into the multifaceted influence of these individuals, considering the varied Canadian population and regional nuances that mold consumer choices. Through a mixed-methods approach combining qualitative and quantitative analyses, this study seeks to uncover the depth of influencer-consumer dynamics. By providing actionable insights, the research aims to guide businesses and entrepreneurs in refining their marketing strategies, fostering informed decision-making, and promoting consumer-centric approaches within the evolving landscape of social media.
