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How consumers preferences of Youth are affected through Social Platforms

Team Members

Gurwinder kaur, Stuti Sharma, Noopur Saxena, Niyati Shah

Abstract

The purpose of this project is to conduct empirical research on the role of social media in consumer decision-making processes. A quantitative analysis investigates which demographic has the greatest influence on his use of social media. Because advertisers have no control over the content, timing, or frequency of online discussions among customers, web-based social networking has engaged them. According to the findings, social media usage influences young consumer satisfaction during the stages of information search and alternative evaluation, with satisfaction increasing as the consumer progresses through the process to the final purchase decision.

How Consumers Preferences of Youth are Affected through Social Platforms? - Executive Summary Video

How Consumers Preferences of Youth are Affected through Social Platforms? - Executive Summary Video

Poster

Poster showing a summary of the project research findings

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